Video is taking content marketing by storm, but you'll have to do more than just make one to realise its full potential.
Video production is the art or creating high quality digital videos. Businesses need videos to showcase their services and products to consumers. Professional videos often aid in sales and funding campaigns such as crowd funding websites. High quality video are used to market the services to the larger audience. In the case of a restaurant a video could provide a virtual look at the restaurant and food preparation that the potential customer could value much more highly. A software/app company can use videos to show how the app works, how the customer can use it and what the differentiating factor is.
1. Get on the second largest search engine in the world
If you didn’t know, YouTube is the second largest search engine in the world. So you better be there when your potential buyers are searching. The greatest opportunity here is educational-style videos, especially since “how-to” searches are up 70% year over year in 2016.
2. Rank higher in search
While YouTube is the second largest search engine, Google is the first. Adding video to your website can increase your search rankings on Google (and others like Bing and Yahoo) significantly. The truth is, adding a video to your website actually makes a first page Google result 50x more likely.
3. Increase the understanding of your product
Sometimes products can be complex, especially when you try and describe what your product or service does in only a few sentences on your home page. Lucky for you, viewers’ understanding of a company’s product tends to increase by 74% when they watch video instead of read text.
If you don’t have one yet, a product overview video of what your offering is and the problem it solves is near the top of our list for recommended videos to start with, so you should create one of those!